How U Perform Scaled Its Ambassador Program with BrandChamp
“If you’re building for the future and the long term in business, BrandChamp is an essential piece of the puzzle for building your community.” — James Greenwell, Co-Founder, U Perform
James Greenwell
Co-Founder, U Perform
Overview
U Perform was founded during the COVID-19 pandemic with a mission to help athletes optimize their training and recovery. Created by former professional athlete James Greenwell and renowned sports scientist Professor Greg Whyte, the brand quickly gained trust in the athletic community with science-backed products and strong ties to sport.
From the very beginning, the ambassador program was at the core of U Perform’s growth strategy, prioritizing authentic athlete connections to drive organic awareness and long-term loyalty. With BrandChamp, U Perform transformed this founder-led network into a scalable and sustainable community, achieving:
- 10x program growth.
- Over 500 athletes enrolled.
- 10:1 ROI on platform costs from referral sales alone.
- Thousands of athlete-generated content pieces and reviews, strengthening brand presence and credibility.
Why BrandChamp
Before BrandChamp, U Perform faced challenges in recruitment and program management, relying heavily on personal connections and manual processes. This hindered scalability and increased the administrative burden on the team.
The company was seeking a platform that could recruit new athletes, keep existing ambassadors engaged, and manage the entire process with minimal operational overhead. BrandChamp stood out for its balance of functionality and simplicity, offering:
- Customized activities.
- Automated task tracking and reward distribution.
- An intuitive portal for athletes with no steep learning curve.
Transition to BrandChamp
Implementation was quick thanks to BrandChamp’s guided onboarding and best practices. Automation in recruitment and engagement allowed U Perform to move away from manual outreach and adopt a more strategic process, including:
- Customizable onboarding and engagement touchpoints.
- Faster participant activation.
- A simple system that fit seamlessly into athletes’ demanding training schedules.
Conclusion
With BrandChamp, U Perform evolved from a founder-driven initiative into a scalable, revenue-generating community. The platform enabled:
- More efficient recruitment.
- Consistent engagement.
- Sustainable growth.
Looking ahead, U Perform aims to expand its ambassador community to 4,000–5,000 participants and further leverage athlete-generated content to strengthen both paid and organic marketing.
U Perform’s ambassador program has undergone a complete transformation with BrandChamp. By equipping its athlete ambassadors with the right platform, U Perform has built a scalable, high-impact community and set a new standard for authentic sports brand advocacy. The program’s success proves the power of having the right tools to manage and grow an ambassador program.
More success stories
“The platform’s automation and targeting features allowed us to streamline the process, ensuring every ambassador received activities and rewards that truly resonated with their experiences.”
Julie Colloca
Ambassador Program Manager at EF High School Exchange Year
By personalizing activities and automation rewards with BrandChamp, EFHSEY is driving more participation and maximizing engagement for its ambassador program.
“We’re seeing more growth with BrandChamp — point-blank. Ambassador engagement is higher, which means more referrals and more sales.”
Savannah Butler
Influencer/Marketing Specialist, American Dream Nut Butter
By gamifying its brand ambassador program and automating rewards with BrandChamp, ADNB is growing a highly engaged community at a rapid pace.
“The platform’s automation and targeting features allowed us to streamline the process, ensuring every ambassador received activities and rewards that truly resonated with their experiences.”
Julie Colloca
Ambassador Program Manager at EF High School Exchange Year
By personalizing activities and automation rewards with BrandChamp, EFHSEY is driving more participation and maximizing engagement for its ambassador program.
“We’re seeing more growth with BrandChamp — point-blank. Ambassador engagement is higher, which means more referrals and more sales.”
Savannah Butler
Influencer/Marketing Specialist, American Dream Nut Butter
By gamifying its brand ambassador program and automating rewards with BrandChamp, ADNB is growing a highly engaged community at a rapid pace.
Create lasting growth through word-of-mouth & loyalty
Learn how BrandChamp’s ambassador marketing software increases referral sales, creates more user-generated content, and simplifies rewards for communities of any size.
