Blog
Growing a Community of Passionate Customers – 4 Tips
Growing your program from a few passionate customers to a thriving community can be time-consuming. From searching for participants to inviting them to join your program, growing your brand’s community simply doesn't happen overnight. However,...
Utilizing Ambassadors to Scale a Program
Growing an ambassador program can be a challenge. However, with your ambassador’s help, you can save time on finding new participants and quickly grow your program. When ambassadors refer their closest friends, you can now...
Driving Ambassador Engagement with Exclusive Rewards
The process of getting ambassadors to participate in marketing campaigns can be a challenge. Incentives must be used to help motivate ambassadors and drive participation during the times that matter the most. One way to...
Saving Time on Issuing Rewards
In ambassador marketing, it can take a lot of time to review ambassador rewards and issue them manually. With all this time involved, ambassadors are stuck waiting for their rewards. This results in a decrease...
Tracking Instagram Stories and Snapchat
With video content on the rise, ambassadors have begun to promote their favorite brands in places like Instagram Stories and Snapchat. Tracking the Stories and Snaps can be difficult as this content expires after the...
Onboarding Ambassadors and Incentivising Participation
A common problem faced in ambassador marketing is onboarding ambassadors into a program and getting them to actively participate when they join. Setting up ambassadors on a program and familiarizing them with how to...
Engaging Ambassadors in 5 Steps with BrandChamp
One problem encountered in ambassador marketing is brand ambassadors becoming disengaged or inactive. The big factor for this problem is that a majority of ambassadors have full-time jobs and responsibilities outside of the ambassador program....
Ambassador Marketing Journey: Skirt Sports
For the past 5 years, Skirt Sports has been on an ambassador marketing journey because they want their customers to know one thing: It doesn't matter who you are or where you’re from, you will...
The Evolution of Ambassador Marketing
The people that make the best brand ambassadors could surprise you. In today’s marketplace, many brands still consider celebrities and macro influencers to be the best representatives. However, it’s the micro influencers, brand advocates, and...
4 Reasons to Start a Brand Ambassador Program
Increasing brand reach, driving customer loyalty, maximizing referrals, and building customer lifetime value are all reasons to look into starting an ambassador program. By taking a customer-centric approach in marketing, brands in all industries can...