6 Ways to Find Great Micro-Influencers For Your Brand
You probably already understand the importance of influencer marketing, but have you considered using micro-influencers to promote your brand online? Whereas influencers are often celebrities or social media superstars with a million or more followers, micro-influencers have smaller networks of a few thousand people. Micro-influencers are rarely public figures, but are usually well respected on…
Read More5 Supplement Brands Winning Big with Brand Ambassador
Did you know that 43% of consumers are more likely to buy a new product after learning about it on social media? That’s right, and these statistics show how valuable ambassadors and influencers are when it comes to promoting your brand. Supplement brands have been successfully utilizing ambassadors for years now, and we’re sharing the…
Read MoreHow E-Commerce Brands Use Micro-Influencers to Drive Growth
Over the past five years, influencer marketing has become one of the biggest trends in marketing across all kinds of industries. An influencer’s endorsement of a product is a huge motivator for their highly engaged, often fanatical audience. However, brands have recently started to question the value of the strategy, as the price for working…
Read MoreHow to Recruit Brand Ambassadors
People use sites like Facebook, Twitter, and Instagram to find out about new products or services and hear first-hand accounts about the quality of those offerings – and it works. According to the American Marketing Association, word of mouth advertising is 2.5 times more impactful than traditional advertising – and brand ambassadors are a big…
Read MoreTop Social Media Platforms for Influencer Marketing
There can be little doubt that influencer marketing is one of the top marketing trends at the moment. Using the power of influencers, brands can reach large, niche-specific audiences quickly and easily. This form of promotion is so popular that an incredible 86 percent of professional marketers took advantage of it in 2016, with still…
Read More7 Tips for Launching a Brand Ambassador Program
A brand ambassador program can be a great way to market your business, but you need to plan the program carefully to ensure it is both authentic and effective. Here are some tips for engaging with your ambassadors and encouraging them to spread the word about your brand. 1. Keep It Simple When you invite…
Read MoreFive Apparel Brands With Great Ambassador Marketing Programs
Brand ambassador programs are quickly becoming a popular way for apparel brands to spread the word about their products — so much so that they’re now almost essential in boosting brand awareness and sales. Ambassadors get to share their passion for some of their favorite brands and get rewarded when someone makes a purchase thanks…
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