6 Ways to Find Great Micro-Influencers For Your Brand

Finding Micro-Influencers

You probably already understand the importance of influencer marketing, but have you considered using micro-influencers to promote your brand online? Whereas influencers are often celebrities or social media superstars with a million or more followers, micro-influencers have smaller networks of a few thousand people. Micro-influencers are rarely public figures, but are usually well respected on…

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5 Supplement Brands Winning Big with Brand Ambassador

Supplement Brands

Did you know that 43% of consumers are more likely to buy a new product after learning about it on social media? That’s right, and these statistics show how valuable ambassadors and influencers are when it comes to promoting your brand. Supplement brands have been successfully utilizing ambassadors for years now, and we’re sharing the…

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How E-Commerce Brands Use Micro-Influencers to Drive Growth

eCommerce Brands

Over the past five years, influencer marketing has become one of the biggest trends in marketing across all kinds of industries. An influencer’s endorsement of a product is a huge motivator for their highly engaged, often fanatical audience. However, brands have recently started to question the value of the strategy, as the price for working…

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How to Recruit Brand Ambassadors

Recruiting Ambassadors

People use sites like Facebook, Twitter, and Instagram to find out about new products or services and hear first-hand accounts about the quality of those offerings – and it works. According to the American Marketing Association, word of mouth advertising is 2.5 times more impactful than traditional advertising – and brand ambassadors are a big…

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Top Social Media Platforms for Influencer Marketing

Top Social Media Platforms

There can be little doubt that influencer marketing is one of the top marketing trends at the moment. Using the power of influencers, brands can reach large, niche-specific audiences quickly and easily. This form of promotion is so popular that an incredible 86 percent of professional marketers took advantage of it in 2016, with still…

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7 Tips for Launching a Brand Ambassador Program

Launching Ambassador Programs

A brand ambassador program can be a great way to market your business, but you need to plan the program carefully to ensure it is both authentic and effective. Here are some tips for engaging with your ambassadors and encouraging them to spread the word about your brand. 1. Keep It Simple When you invite…

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Five Apparel Brands With Great Ambassador Marketing Programs

Apparel Brand Ambassador Programs

Brand ambassador programs are quickly becoming a popular way for apparel brands to spread the word about their products — so much so that they’re now almost essential in boosting brand awareness and sales. Ambassadors get to share their passion for some of their favorite brands and get rewarded when someone makes a purchase thanks…

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