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The Evolution of Ambassador Marketing

The people that make the best brand ambassadors could surprise you. In today’s marketplace, many brands still consider celebrities and macro influencers to be the best representatives. However, it’s the micro influencers, brand advocates, and...

4 Reasons to Start a Brand Ambassador Program

Increasing brand reach, driving customer loyalty, maximizing referrals, and building customer lifetime value are all reasons to look into starting an ambassador program. By taking a customer-centric approach in marketing, brands in all industries can...

8 Rewards That Make Ambassadors Happy

In order for any ambassador program to be successful, it must first have happy participants. Happy brand ambassadors talk about your brand more, promote it in a positive light and are able to ultimately bring...

3 Ways To Increase Brand Loyalty With Brand Ambassadors

Quite possibly the most vital component contributing to the health and growth of a company is brand loyalty. Ambassadors are a great asset every brand should invest in as they’re on the front line to...

Who Makes a Great Brand Ambassador?

Finding the perfect community of ambassadors to represent your brand can be a tedious process unless you know where to look and who to look for. Anybody can be a brand ambassador. From customers to...

Maximizing the Potential of an Ambassador Program

Many factors contribute to the longevity and effectiveness of a brand ambassador program. From the relationship you have with your ambassadors to the content they create for your brand. An ambassador program consists of many...

8 Benefits of User Generated Content

Is your company benefiting from all the photos, videos, blogs, testimonials, and reviews being made for the brand? User generated content or UGC is the 21st-century word of mouth marketing and should be implemented into...

Growing an Ambassador Program with Micro-Influencers

Growing an ambassador program doesn't just happen overnight. When recruiting new ambassadors make sure you explore all options. Look beyond the famous, popular and influential and seek out people that are truly loyal to your...

8 Key Tips For Communicating with Brand Ambassadors

When running a brand ambassador program one of the biggest building blocks to ensure success is communication. Yes, emailing your community is easy, but how do you truly know if your messages are really resonating...

5 Tips to Increase Brand Ambassador Engagement

If your company is familiar with ambassador marketing or has a brand ambassador program then you may know that one of the biggest challenges faced is maintaining high levels of engagement. During campaigns, ambassador engagement...