Posts by Kyle Kettner
Guide to the Lululemon Ambassador Program
It’s 2019 and Lululemon is kind of hard to miss. If you’ve been to yoga you’ve seen their gear. If you’ve been to a workout class, your over-energized “unrealistically positive for 7 am on a Tuesday morning in January” instructor is wearing their stuff. Hell, if you’ve watched college football, your team’s coach probably just…
Read MoreThe 5 Best College Brand Ambassador Programs
There are 3 things that will never change. Death, taxes, and college students needing more sources of income. Ambassador programs can give students studying at universities the opportunity to not only make a little extra money but also give themselves professional exposure by teaming up with well-established brands such as Red Bull, Starbucks, Chipotle, etc.…
Read MorePlanning a Product Launch with Ambassadors
Planning out your brand’s product launches can be a time-consuming process. From creating the message of your campaign to establishing KPIs and goals, product launches require much time and effort. In order to save time, you should think about the marketing activities you want participants to help out with during your campaign and the rewards…
Read More4 Strategies to Maximize Ambassador Referrals
One of the biggest benefits of relationship marketing is the number of referral sales that a passionate community of ambassadors can contribute to your brand. In order to maximize these referral sales, your ambassador program needs to be empowered with the knowledge, skills and the opportunity to influence as many referrals as possible. In this…
Read More8 Strategies To Find Brand Ambassadors
Finding ambassadors for your program is easier than you think! By including information about your ambassador program in your brand’s communication channels, you can easily save time finding the people that are already the most passionate about your brand With the average ambassador referring 5-20 referral sales a year and averaging a 2-3x higher customer…
Read More