Blog

Influencer Marketing

Biggest Problems with Influencer Marketing

In the past five or so years, influencer marketing has proven to be more effective than traditional forms of advertising. Its effectiveness is mostly due to it being new, exciting, unique, and, to an extent,...

4 Strategies to Maximize Ambassador Referrals

One of the biggest benefits of relationship marketing is the number of referral sales that a passionate community of ambassadors can contribute to your brand. In order to maximize these referral sales, your ambassador program...

Who Makes a Great Brand Ambassador?

Finding the perfect community of ambassadors to represent your brand can be a tedious process unless you know where to look and who to look for. Anybody can be a brand ambassador. From customers to...

Influencer Marketing Tactics Brands Dropped in 2019

Influencer marketing is predicted  to hit $10 billion next year, up from $2 billion in 2017. The industry is iterating quickly with the influx of investment, and tactics and strategies used by e-commerce brands are...

Top Social Media Platforms for Influencer Marketing

There can be little doubt that influencer marketing is one of the top marketing trends at the moment. Using the power of influencers, brands can reach large, niche-specific audiences quickly and easily. This form of...

Ambassador Marketing Journey: Skirt Sports

For the past 5 years, Skirt Sports has been on an ambassador marketing journey because they want their customers to know one thing: It doesn't matter who you are or where you’re from, you will...

Growing a Community of Passionate Customers – 4 Tips

Growing your program from a few passionate customers to a thriving community can be time-consuming. From searching for participants to inviting them to join your program, growing your brand’s community simply doesn't happen overnight. Check...

The Evolution of Ambassador Marketing

The people that make the best brand ambassadors could surprise you. In today’s marketplace, many brands still consider celebrities and macro influencers to be the best representatives. However, it’s the micro influencers, brand advocates, and...

Maximizing the Potential of an Ambassador Program

Many factors contribute to the longevity and effectiveness of a brand ambassador program. From the relationship you have with your ambassadors to the content they create for your brand. An ambassador program consists of many...