Who Makes a Great Brand Ambassador?
Finding the perfect community of ambassadors to represent your brand can be a tedious process unless you know where to look and who to look for. Anybody can be a
Micro-Influencer Marketing
Influencer Marketing Tactics Brands Dropped in 2019
Influencer marketing is predicted to hit $10 billion next year, up from $2 billion in 2017. The industry is iterating quickly with the influx of investment, and tactics and strategies
The Evolution of Ambassador Marketing
The people that make the best brand ambassadors could surprise you. In today’s marketplace, many brands still consider celebrities and macro influencers to be the best representatives. However, it’s the
Maximizing the Potential of an Ambassador Program
Many factors contribute to the longevity and effectiveness of a brand ambassador program. From the relationship you have with your ambassadors to the content they create for your brand. An
Growing an Ambassador Program with Micro-Influencers
Growing an ambassador program doesn’t just happen overnight. When recruiting new ambassadors make sure you explore all options. Look beyond the famous, popular and influential and seek out people that
How E-Commerce Brands Use Micro-Influencers to Drive Growth
Over the past five years, influencer marketing has become one of the biggest trends in marketing across all kinds of industries. An influencer’s endorsement of a product is a huge
7 Ways to Find Great Micro-Influencers For Your Brand
You probably already understand the importance of influencer marketing, but have you considered using micro-influencers to promote your brand online? Whereas influencers are often celebrities or social media superstars with