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Micro-Influencer Marketing

Who Makes a Great Brand Ambassador?

Finding the perfect community of ambassadors to represent your brand can be a tedious process unless you know where to look and who to look for. Anybody can be a brand ambassador. From customers to...

Influencer Marketing Tactics Brands Dropped in 2019

Influencer marketing is predicted  to hit $10 billion next year, up from $2 billion in 2017. The industry is iterating quickly with the influx of investment, and tactics and strategies used by e-commerce brands are...

The Evolution of Ambassador Marketing

The people that make the best brand ambassadors could surprise you. In today’s marketplace, many brands still consider celebrities and macro influencers to be the best representatives. However, it’s the micro influencers, brand advocates, and...

Maximizing the Potential of an Ambassador Program

Many factors contribute to the longevity and effectiveness of a brand ambassador program. From the relationship you have with your ambassadors to the content they create for your brand. An ambassador program consists of many...

Growing an Ambassador Program with Micro-Influencers

Growing an ambassador program doesn't just happen overnight. When recruiting new ambassadors make sure you explore all options. Look beyond the famous, popular and influential and seek out people that are truly loyal to your...