Blog

Micro-Influencer Marketing

Growing a Community of Passionate Customers – 4 Tips

Growing your program from a few passionate customers to a thriving community can be time-consuming. From searching for participants to inviting them to join your program, growing your brand’s community simply doesn't happen overnight. However,...

The Evolution of Ambassador Marketing

The people that make the best brand ambassadors could surprise you. In today’s marketplace, many brands still consider celebrities and macro influencers to be the best representatives. However, it’s the micro influencers, brand advocates, and...

Who Makes a Great Brand Ambassador?

Finding the perfect community of ambassadors to represent your brand can be a tedious process unless you know where to look and who to look for. Anybody can be a brand ambassador. From customers to...

Maximizing the Potential of an Ambassador Program

Many factors contribute to the longevity and effectiveness of a brand ambassador program. From the relationship you have with your ambassadors to the content they create for your brand. An ambassador program consists of many...

Growing an Ambassador Program with Micro-Influencers

Growing an ambassador program doesn't just happen overnight. When recruiting new ambassadors make sure you explore all options. Look beyond the famous, popular and influential and seek out people that are truly loyal to your...

6 Ways to Find Great Micro-Influencers For Your Brand

You probably already understand the importance of influencer marketing, but have you considered using micro-influencers to promote your brand online? Whereas influencers are often celebrities or social media superstars with a million or more followers,...

How E-Commerce Brands Use Micro-Influencers to Drive Growth

Over the past five years, influencer marketing has become one of the biggest trends in marketing across all kinds of industries. An influencer's endorsement of a product is a huge motivator for their highly engaged,...