Legion Athletics Scales Rewards Program, Sees Millions in Annual Revenue with BrandChamp

Overview

Legion Athletics is the #1 all-natural sports supplements brand in the world. They’ve sold more than 3,000,000 bottles to over 400,000 customers and have received more than 40,000 5-star reviews. What’s Legion Athletics’ recipe for success? One ingredient is BrandChamp’s ambassador management software.

“BrandChamp’s helped make it possible for us to to scale at an incredible rate. When we first made the switch to BrandChamp, my department was doing hundreds of thousands of dollars in annual revenue. Now, I’m seeing millions of dollars in annual revenue.”

Miles Putney, Senior Director of Sponsorship, Legion Athletics

As a major player in the sports supplements industry, Legion Athletics is incredibly popular with professional athletes, social media influencers, and everyday health-conscious people. The company uses BrandChamp to leverage its relationships with each group. It also uses our platform to track sales and rewards and to incentivize customers to engage with the brand.

Expanding Without Limits

Before switching to BrandChamp, Legion Athletic’s Sponsorship department made hundreds of thousands of dollars a year. Today, after using BrandChamp to help scale their program, it makes millions of dollars in annual revenue.

Elevating From Tedious To Effortless

Legion Athletics’ team no longer needs to waste time managing certain aspects of their rewards program. BrandChamp’s easy-to-use platform automatically takes care of formerly time-consuming tasks like rewarding affiliates for completing activities.

Why BrandChamp?

As Senior Director of Sponsorship, Miles Putney oversees Legion Athletics’ relationships with anyone who promotes, represents, or endorses the company’s products. With thousands of affiliates and hundreds of sponsored athletes, this would be a daunting task without a streamlined system in place.

With this in mind, Miles explains why he decided to include BrandChamp as part of his team’s daily routine:

“We started out using only standard affiliate platform that did nothing more than track click data and conversions and commissions. So what attracted us to BrandChamp is that it’s more like an ambassador program as opposed to an affiliate program. BrandChamp offers a lot of interesting features, such as creating activities. My team is empowered to incentivize affiliates to complete tasks, collect rewards, and things like that”

Miles Putney, Senior Director of Sponsorship, Legion Athletics

We talked with Miles about which BrandChamp features he enjoys the most, and tags, activities and rewards were the clear winners.

• Legion Athletics uses tags to differentiate between affiliates and sponsored athletes, to offer different activities to various groups, and to assign different reward based on tags.
• With activities, Legion Athletics incentivizes customers to write product reviews, complete surveys, and create specific visual content.
• Rewards such as monthly fee products keep brand engagement high, and it’s easy to automate multiple rewards programs with our platform.

“We have 500 people a month claiming free products. If I had to manually create every activity and reward, it would be impossible”

Miles Putney, Senior Director of Sponsorship, Legion Athletics

While Miles tracks data in various ways, he shares that BrandChamp is his go-to tool for engaging with affiliates on a daily basis. He describes this special tier of 3,000 people as “brand evangelists and loyal, longtime customers”.

“I always have BrandChamp open, and I’m always using it. It acts like CRM for my team. I can look up the members of our rewards program, see their tags and rewards, and review their sales”

Miles Putney, Senior Director of Sponsorship, Legion Athletics

Unlike sponsored athletes with millions of fans, affiliates are the everyday people who genuinely love the brand and are thrilled to be rewarded for behavior they might already engage in — like posting about Legion Athletics on social media. They don’t have huge followings or receive massive commissions, but they are vital in driving brand awareness on a word-of-mouth level.

• Sponsored athletes and social media influencers can be valuable for increasing visibility and bringing in revenue
• Brand Evangelists, like the customers who make up Legion Athletics’ Affiliate program, are priceless because of the authentic brand trust they build over time.

Customers and Companies LOVE BrandChamp

Legion Athletics’ affiliates and employees both love the simplicity of our easy-to-navigate platform.

On the program management side of things, it takes mere moments to create new activities and share them with specifically tagged groups, along with customized rewards.

Miles shares, “I feel like the process we’ve built is not only easy for us, but it’s also very easy for the people in the program. They’re able to, on their own terms, go get codes and redeem free products.”

Customers enjoy the variety of activities offered and the ease with which they can participate in the Legion Athletics community that they are so excited to be a part of.

“I have plenty of people that do every activity they can on any given month and so, therefore, are making a not insignificant amount of extra money,” says Miles.

“I have not found a better program than BrandChamp – and I looked at a lot of programs.”

Miles Putney, Senior Director of Sponsorship, Legion Athletics