Scale Referrals with Advocacy
Generate more leads, sign-ups, and upsells by combining custom referral tracking capabilities with end-to-end advocacy marketing infrastructure.
BrandChamp powers the world’s fastest growing brands
High-Value Referrals Don't Happen by Accident
Referrals are an invaluable lead source, especially for services, software, and high-ticket products where customer lifetime value is significant. But the same qualities that make these referrals so valuable also make them significantly harder to generate consistently.
Referral links and codes make attribution possible, but don’t solve the core problem: buyers need education, credibility, and an actionable starting point before they’ll engage. To generate more referred leads, partners need a structured advocacy program to guide them on who to target, what to say, and how to build a referral pipeline from their audience over time.
One Platform for Every Referral Motion
Combine custom referral tracking for leads, sign-ups, and complex conversions with the advocacy infrastructure to make referrals predictable and scalable. Give your partners the tools to generate referrals as an extension of your sales and marketing team.
Capture every referral event that matters, whether it be a form submission, app sign-up, event registration, free trial enrollment, or initial subscription.
Design multi-stage referral incentives that match your desired outcomes, whether it be for a B2B sale, trial conversion, or upsell offer.
Incentivize referrals with one-time payouts, revenue sharing, or custom rewards. Gamify, tier, and motivate consistent performance.
Activate partners to generate referrals through high-impact activities like thought leadership, testimonials, events, or offline presentations. Provide the structure and guidance to make consistent advocacy easier.
Everything You Need to Grow Referral Revenue
Bring referral tracking, communication, campaigns, rewards, automation, and gamification together into one branded platform built to keep your communities active.
Referral Tracking
Equip participants, automate attribution, and reward performance for the referral events that matter most.
Activities & Campaigns
Improve outcomes by guiding participants on what to do, when to do it, and how to contribute.
Rewards & Incentives
Motivate high-quality, lasting participation with flexible rewards, perks, promotion schemes.
Communication
Keep participants informed, motivated, and ready to act with multi-channel messaging.
Workflow Automation
Reduce manual work with automated actions, segmentation, and communication.
Branded Mobile App
Offer a fully-branded mobile experience with one-click access to private program portals.
Community
Provide a branded hub for participants to connect, learn, access updates, and participate.
Gamification
Engage participants with rankings, milestones, community recognition, and contests.
Mobile Push Notifications
Reach participants faster with branded alerts and messaging directly to mobile devices.
API & Webhooks
Connect to the systems that matter most to enrich, optimize, and automate your program.
Integrate with your marketing stack and unify operations
BrandChamp can integrate seamlessly with the tools you use for marketing stack to streamline communication across your technology.
Trusted by the world’s best community programs
"If you're building for the future and the long term in business, BrandChamp is an essential piece of the puzzle for building your community."
James Greenwell
Chief Executive Officer at On-Group Ltd
"Before BrandChamp, managing the program was overwhelming. We struggled to organize activities and distribute rewards in a way that felt relevant to our ambassadors. BrandChamp changed all of that."
Julie Colloca
Ambassador Program Manager at EF High School Exchange Year
"I have not found a better program than BrandChamp - and I looked at a lot of programs."
Miles Putney
Senior Director of Sponsorship at Legion Athletics
Education First (EF): Empowering Global Ambassadors
“Before BrandChamp, managing the program was overwhelming. We struggled to organize activities and distribute rewards in a way that felt relevant to our ambassadors. BrandChamp changed all of that. The platform’s automation and targeting features allowed us to streamline the process, ensuring every ambassador received activities and rewards that truly resonated with their experiences.”
Julie Colloca
Ambassador Program Manager at EF High School Exchange Year
BrandChamp provides the API infrastructure to support custom referral attribution for any conversion event and from any system that can connect to the API. Brands have the flexibility to either bring their own referral links and referral codes or have them auto-issued and managed by BrandChamp. Brands then have the ability to either automate referral verification, attribution, and commission logic through BrandChamp or customize their own rules and logic at the order level. This allows brands to capture multiple referral events across multiple systems while maintaining full control over attribution requirements and reward strategy.
BrandChamp can support referral programs across any audience, conversion event, and business model. Companies can activate customers, partners, members, affiliates, employees, professional networks, or multiple groups simultaneously. Each group can have its own distinct referral structure, reward rules, and branded experiences tailored to the audience being activated. For example, a customer could be given the opportunity refer newsletter subscribers, event registrants, sales leads, and free trials sign-ups in one platform while getting rewarded differently for each referral event.
Yes. BrandChamp supports referral attribution across multiple conversion stages that can be defined and controlled by the brand. Reward triggers can be set at any stage, so advocates are incentivized based on the outcomes that represent real business value. For example, initial lead capture, sales qualified, and closing can each be tracked and rewarded as separate milestones within a referral program. This can apply to use cases such as free trial conversions, subscription retention milestones, usage-based milestones, upsell & expansion conversions, talent recruiting, and more.
Yes. BrandChamp combines referral tracking, attribution, and rewards with structured advocacy activities, campaigns, content collection, gamification, community, and communication. Companies can capture and reward referred leads while also activating for content creation, thought leadership, case studies, testimonials, educational content, or loyalty-based initiatives from one platform.
Yes. BrandChamp supports multiple audiences and program types from one platform while giving brands the ability to offer distinct, personalized experiences for different programs, audiences, segments, or tiers. A company can run a customer referral program alongside a partner channel, an employee advocacy initiative, or a professional community with each experiencing different activations, communications, incentives, tiering structures, and reporting across all of them.
Turn Your Community into a Growth Engine
Learn how to drive more referral revenue with community-driven advocacy & marketing.
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