Posts by Matt Fields

Biggest Problems with Influencer Marketing

Biggest Problem with Influencer Marketing

In the past five or so years, influencer marketing has proven to be more effective than traditional forms of advertising. Its effectiveness is mostly due to it being new, exciting, unique, and, to an extent, personal. Unlike the typical ads, the content that influencers produce is “unpredictable” and original. It represents the influencer’s personal brand,…

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How to Get Brand Ambassadors

Get Brand Ambassadors

Getting brand ambassadors is easier, cheaper, and more effective than collaborating with influencers when it comes to customer satisfaction and the number of sales over a longer period of time. Not only are they easier to recruit, they are also trusted more than traditional influencers. Brand ambassadors are usually regular customers, but can also be…

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Ambassador Program Outline

Ambassador Program Outline

This outline is used by hundreds of e-commerce brands to generate 20% of total brand revenue from measurable referral sales their brand ambassadors generate. Learn how Skirt Sports converted 1,000 of their brands biggest fans into brand ambassadors generating 70,000 tagged Instagram pictures and hundreds of thousands of dollars in measurable referral revenue with their…

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How to Become a Brand Ambassador

You have seen them already on Instagram. The girls, the boys, the dogs – everyone and anyone promoting something, protein powders, skinny teas, newest makeup product, gym supplements, clothing items, and teeth whitening systems. They have a lot of followers, highly engaging posts, and support from the brands they promote. They look effortlessly gorgeous and…

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Brand Ambassador Program Examples

brand ambassador program examples

We are in an e-commerce explosion, and when the average person spends almost two hours a day on social media, user-generated brand content is incredibly valuable. Millennials are the most popular target group for marketers, and 95% of them think their friends are the most relevant source of information on new products. Influencer marketing is…

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