Boost Engagement with BrandChamp’s New Push Notifications & Branded App Experience

A Smarter, More Direct Way to Drive Ambassador Engagement

We’re excited to unveil two major upgrades to the BrandChamp platform: Push Notifications and the Branded App Experience. These powerful tools work together to create a faster, more engaging, and more personalized connection between your brand and your ambassador community.

With BrandChamp’s new Progressive Web App (PWA) and integrated push notification support, you can deliver instant updates directly to ambassadors’ mobile devices. This capability dramatically improves participation, retention, and ROI for your program. In this post, we’ll break down exactly how these features work, why they matter, and how your brand can start using them effectively today.

What is the Branded App Experience?

BrandChamp now supports a fully branded Progressive Web App (PWA) that your ambassadors can install directly onto their iOS or Android device. Unlike traditional apps that require submission to the App Store or Google Play, PWAs install instantly from the web with a single tap—streamlining the setup for both you and your ambassadors.

The branded app can be configured with your logo and name, delivering a consistent and professional experience that reinforces your brand identity. Ambassadors can pin the app to their home screens for one-tap access to their dashboards, activities, and rewards. This frictionless experience increases the likelihood of frequent engagement and boosts overall participation.

Key Features of the Branded App:

• Custom Branding: Add your logo and name for a seamless brand experience.
• Home Screen Access: Ambassadors can pin the app to their home screen for one-tap access.
• Full Feature Access: Ambassadors can view and complete activities, check points, redeem rewards, and interact with your community.
• Push Notification Support: Opt-in prompts let users allow push messages for real-time updates.

The branded app provides a central hub for your ambassador program. It makes it easy for users to engage on the go, without digging through email or logging in on a desktop.

How Push Notifications Work in BrandChamp

Push notifications are real-time alerts that appear on your ambassadors’ mobile devices—even when they aren’t actively using the app. These alerts are ideal for driving immediate action and keeping your brand top-of-mind.

Notifications can be used to inform ambassadors about new activities, reward updates, time-sensitive campaigns, and community milestones. They are designed to cut through the noise and ensure your message reaches your audience directly.

Easy Setup and Management

Setting up push notifications is simple. Once ambassadors install your branded app and opt-in to receive notifications, you can start sending them targeted messages through the BrandChamp platform.

You can fully customize the content of each message and schedule notifications to go out at optimal times. Segmenting your ambassador base based on engagement or activity level allows you to tailor messages to specific groups for even more effective communication.

Why Push Notifications Matter

Email has been the traditional channel for communicating with ambassadors, but push notifications are proving to be far more effective. With open rates and click-through rates that far exceed those of email, push provides a new level of immediacy and effectiveness.

Research shows that push notifications achieve a 7x higher average click-through rate compared to email (Retail Dive). MoEngage found a 50% higher open rate and 7x higher CTR than email (MoEngage).

And it’s not just about opens and clicks. Users check their phones 144 times per day, compared to just 10 times for email among most users (ConsumerAffairs, Zerobounce).

How Push Notifications Impact Retention and ROI

One of the biggest challenges with any ambassador program is sustaining engagement over time. Push notifications help overcome this challenge by keeping your brand visible and your ambassadors active.

App users who receive any notifications in the first 90 days see a 190% increase in retention rates (Airship).

Daily push notifications can triple retention on iOS and boost Android retention by as much as 10x. Additionally, push notifications can increase ROI by up to 2200% and drive website traffic up by 25%.

Ambassadors who stay engaged are more likely to complete activities, promote your brand, and advocate consistently. This sustained engagement has a direct, measurable impact on your program’s overall performance.

Actionable Ways to Use Push Notifications

Push notifications in BrandChamp are intelligently triggered based on ambassador actions, ensuring they receive timely and relevant updates. Here are the key categories of notifications and how they help drive engagement:

Activity Notifications

Pending Activity Completion: Ambassadors receive a notification when an activity is approved but still has unfinished tasks. This prompts them to return to the app and complete any remaining actions.

Task Rejected: If a specific task within an activity is rejected, a push notification is sent to inform the ambassador. This allows them to review feedback, make corrections, and resubmit their work promptly.

Rewards Notifications

Points Earned: Once the final task in an activity is approved, ambassadors receive a notification that points have been awarded. This message includes a direct link to the rewards page where they can view and redeem their points.

Cash Reward Received: When a cash reward is issued, ambassadors are notified and directed to the completed activity’s details for context.

No Reward Associated: Even if no reward is tied to an activity, ambassadors are notified when it is approved and redirected to the approved activity for confirmation.

Reward Token Earned: For activities that grant token-based rewards, a push message notifies the ambassador and links to the rewards catalog so they can explore redeemable items.

Manually Issued Reward: When a reward is manually granted, the ambassador receives a notification and is redirected to the relevant rewards page for more details.

Multiple Manually Issued Rewards: If several manual rewards are granted at once, ambassadors receive a consolidated notification linking them to a summary page listing all newly issued rewards.

Community Interaction Notifications

New Comment on Post: Ambassadors are alerted when someone comments on their post, encouraging them to revisit and continue the conversation.

Reply to a Comment: If someone replies to their comment, a notification is sent to prompt further engagement and discussion within the community.

Ready to Activate Push Notifications?

Push Notifications and the Branded App Experience are now available in BrandChamp. If you’re ready to elevate your ambassador strategy with these powerful new tools, we invite you to request a personalized demo.

Let our team walk you through how to set up your branded app, craft high-performing push notifications, and start driving better engagement and retention right away.

Request a Demo to learn how to get started.

Final Thoughts

In a world where attention is fleeting and inboxes are overflowing, push notifications give your ambassador program a critical advantage. Combine that with a beautifully branded app experience, and you’re not just managing a program—you’re building a mobile-first community that’s connected, engaged, and eager to act.

Let push notifications be your new secret weapon—because your message deserves to be seen.