Posts Tagged ‘Recruiting’
How to Get Brand Ambassadors
Getting brand ambassadors is easier, cheaper, and more effective than collaborating with influencers when it comes to customer satisfaction and the number of sales over a longer period of time. Not only are they easier to recruit, they are also trusted more than traditional influencers. Brand ambassadors are usually regular customers, but can also be…
Read MoreHow To Recruit Brand Ambassadors
People use sites like Facebook, Twitter, and Instagram to find out about new products or services and hear first-hand accounts about the quality of those offerings – and it works. According to the American Marketing Association, word of mouth advertising is 2.5 times more impactful than traditional advertising – and brand ambassadors are a big…
Read MoreOnboarding Ambassadors and Incentivising Participation
A common problem faced in ambassador marketing is onboarding ambassadors into a program and getting them to actively participate when they join. Setting up ambassadors on a program and familiarizing them with how to complete activities and drive referrals for your brand can be a challenge. Making it easy for ambassadors to get set up…
Read More4 Reasons to Start a Brand Ambassador Program
Increasing brand reach, driving customer loyalty, maximizing referrals, and building customer lifetime value are all reasons to look into starting an ambassador program. By taking a customer-centric approach in marketing, brands in all industries can harness the power of Word of Mouth Marketing to drive sustained growth. Brands of all sizes can benefit from an…
Read MoreGrowing an Ambassador Program with Micro-Influencers
Growing an ambassador program doesn’t just happen overnight. When recruiting new ambassadors make sure you explore all options. Look beyond the famous, popular and influential and seek out people that are truly loyal to your brand. A majority of the public still believes that brand ambassadors should be celebrities that have millions of followers on…
Read More7 Ways to Find Great Micro-Influencers For Your Brand
You probably already understand the importance of influencer marketing, but have you considered using micro-influencers to promote your brand online? Whereas influencers are often celebrities or social media superstars with a million or more followers, micro-influencers have smaller networks of a few thousand people. Micro-influencers are rarely public figures, but are usually well respected on…
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