5 Content Buckets For Social Commerce Brands

By Sarah Clise | September 14, 2021

Creative professional organizing photo prints at a desk

If your brand sells products online, congrats! You’ve secured a spot in the $4.89 billion e-commerce market, expected to grow to $6.38 billion in 2024. What we want to know is whether your brand sells products on social media platforms. If not, it’s time to start. Why? While social commerce will account for just 4%…

Top Social Media Platforms for Influencer Marketing

By Matt Fields | February 18, 2019

There can be little doubt that influencer marketing is one of the top marketing trends at the moment. Using the power of influencers, brands can reach large, niche-specific audiences quickly and easily. This form of promotion is so popular that an incredible 86 percent of professional marketers took advantage of it in 2016, with still…

Tracking Instagram Stories and Snapchat

By Kyle Kettner | December 20, 2018

With video content on the rise, ambassadors have begun to promote their favorite brands in places like Instagram Stories and Snapchat. Tracking the Stories and Snaps can be difficult as this content expires after the first view or in 24 hours. This creates a challenge as the brand needs to view the ambassador’s story on…