Engaging Ambassadors in 5 Steps with BrandChamp

Lamps energy

One problem encountered in ambassador marketing is brand ambassadors becoming disengaged or inactive. The big factor for this problem is that a majority of ambassadors have full-time jobs and responsibilities outside of the ambassador program. To ensure maximum participation, updating your ambassadors with valuable and engaging information is key. When ambassadors are engaged on a…

Read More

Maximizing the Potential of an Ambassador Program

Band cheering concert with fireworks

Many factors contribute to the longevity and effectiveness of a brand’s product ambassador program. From the relationship you have with your ambassadors to the content they create for your brand. An ambassador program consists of many components that need to be maintained and improved to ensure that the program reaches its maximum marketing potential. Not…

Read More

Growing an Ambassador Program with Micro-Influencers

Crowd participating at an ambassadors event

Growing an ambassador program doesn’t just happen overnight. When recruiting new ambassadors make sure you explore all options. Look beyond the famous, popular and influential and seek out people that are truly loyal to your brand. A majority of the public still believes that brand ambassadors should be celebrities that have millions of followers on…

Read More