Who Makes a Great Brand Ambassador?

Who are Brand Ambassadors

Finding the perfect community of ambassadors to represent your brand can be a tedious process unless you know where to look and who to look for. Anybody can be a brand ambassador. From customers to employees, ambassadors can be found for any company both internally and externally. But what makes a perfect ambassador? Is it…

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The Evolution of Ambassador Marketing

Ambasssador Marketing Evolution

The people that make the best brand ambassadors could surprise you. In today’s marketplace, many brands still consider celebrities and macro influencers to be the best representatives. However, it’s the micro influencers, brand advocates, and employees that companies should recruit first. These people make the best ambassadors due to their smaller audiences that are more…

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