Unlocking Growth: How BrandChamp Transformed American Dream Nut Butter’s Brand Ambassador Program

Overview

American Dream Nut Butter (ADNB) is a low-sugar, high-protein, small-batch nut butter brand that’s making life sweet for its loyal customers! By gamifying its brand ambassador program and automating rewards with BrandChamp, ADNB is growing a highly engaged community at a rapid pace.

“We’re seeing more growth with BrandChamp — point-blank. Ambassador engagement is higher, which means more referrals and more sales.”

Savannah Butler, Influencer/Marketing Specialist at American Dream Nut Butter

American Dream Nut Butter Brand Background

Founded in 2018, American Dream Nut Butter (ADNB) is a health-conscious, family-run business that makes peanut, almond, and cashew butters in a variety of delectable flavors. Founder Lea Hurley, a health and fitness enthusiast, sources every ingredient herself, resulting in low-sugar, low-carb, high-protein, and gluten-free products

ADNB’S high-quality nut butters have passionate customers lining up to be a part of their brand ambassador community. We talked with Tasha Braniff, Marketing Manager, and Savannah Butler, Influencer/Marketing Specialist, about how BrandChamp makes managing — and scaling — their brand ambassador program a breeze.

Pre-BrandChamp Challenges

Initially, ADNB had a bare-bones affiliate program that rewarded members with discount codes. To help manage it, they signed up with an influencer marketing software and instantly felt like they were in over their heads. The biggest pain point that Savannah and Tasha faced was with ambassador rewards.

Having to manually send hundreds of brand ambassadors their rewards at the end of every month was extremely time-consuming. It simply wasn’t working.

“That system was more trouble than it was worth. It felt like issue after issue. We were always trying to fix things. And then we found our home — our sweet spot — with BrandChamp.”

Savannah Butler, Influencer/Marketing Specialist at American Dream Nut Butter

Why did American Dream Nut Butter choose BrandChamp?

Savannah and Tasha came to us eager to grow their program and make it better. They really wanted to give their ambassadors more interesting incentives than just discount codes, to bring their community together, and to encourage more user-generated content.

After exploring our features like Community Posts and Knowledge Base Articles, ADNB switched to BrandChamp with multiple goals for using our platform:

• Gamifying ADNB’s ambassador program
• Onboarding new ambassadors
• Tracking brand ambassador sales
• Collecting user-generated content on social media
• Building community
• Generating reports

With their program streamlined and easy to manage, they were able to open up applications to more people.

In 2023, ADNB’s brand ambassador program grew by an incredible 98%!

Not only that, brand ambassadors submitted more than 21,000 pieces of user-generated content to ADNB via BrandChamp. Ambassadors also shared ADNB content more than 6,500 times last year across Instagram, TikTok, Facebook, and YouTube. That works out to about 18 brand ambassador posts every single day of the year.

The lesson here is simple: Ambassadors deliver the best content when instructions are direct and clear. Savannah says, “If you give ambassadors the right tools and a content guide, they will come through.”

“My overall experience with BrandChamp has been seamless. Whenever I have a question, someone is quick to respond. BrandChamp has allowed us to streamline the processes we wanted to streamline and gamify our program with activities for ambassadors.”

Savannah Butler, Influencer/Marketing Specialist at American Dream Nut Butter

Victory loves preparation — and so does American Dream Nut Butter!

One key factor in ADNB’s ambassador program success is Tasha and Savannah’s behind-the-scenes preparation work. To encourage user-generated content, Savannah shares a content calendar with brand ambassadors every month.

She includes all relevant “national days” like Brownie Day, Cocoa Day, or Pancake Day. She says, “We go above and beyond to give ambassadors direction with social media content, so they have no excuse not to have something to talk about.”

Savannah also identifies trending audio and incentivizes ambassadors to create short videos for Instagram and TikTok featuring ADNB products along with the popular audio.

Once ambassadors share content to their personal pages, ADNB will select the best, most on-brand photos and videos to post on the company’s main account. And — an amazing problem to have — they have a lot to choose from!

Below is a post from Tonya, one of ADNB’s ambassadors who shares popular videos on Instagram and TikTok.

We’re thrilled to share that Tasha and Savannah successfully manage their program and meet their goals with our easy-to-use, one-stop-shop platform.

Now, American Dream Nut Butter automates rewards instead of Savannah having to manually reward hundreds of ambassadors herself.

Ambassadors accrue points and check themselves out at American Dream Nut Butter’s reward store.

“We wanted to make the brand ambassador experience both easy and rewarding. BrandChamp has done that job for us so that we can do our jobs even better.”

Savannah Butler, Influencer/Marketing Specialist at American Dream Nut Butter

“BrandChamp has really helped us dial in our processes and create an amazing experience for our ambassadors. And it’s a tool to help us achieve our business goals. I just can’t say enough good things about how much it’s helped me do my job effectively day in, day out.”

Savannah Butler, Influencer/Marketing Specialist at American Dream Nut Butter

So, what’s next for their ambassador program?

Savannah explains, “Our goal is to grow. We know that the more ambassadors we have, the more opportunity there is. That said, we still want ambassadors to feel connected to our community. With BrandChamp, we’re able to scale our program but still have it feel personal for ambassadors. We want to make sure the people who consistently engage with us, create amazing content, and drive sales have exclusive access to special rewards.”

In 2023, ADNB’s program grew by an astounding 98%, and brand ambassadors submitted more than 21,000 pieces of user-generated content. From 2022 – 2023, referral sales grew by more than 28%. In other words, Savannah and Tasha are well on their way to fulfilling their dream to scale ADNB! We can’t wait to see how American Dream Nut Butter’s brand ambassador program grows in the years to come.