Being a parent is the toughest job there is — shouldn’t you be rewarded?! We think so, and there are many kid and baby product ambassador programs out there that agree.

If you’re new to the concept, brand ambassador programs incentivize customers to promote products they already know and love. These programs are a win-win, benefiting both brands and their ambassadors. 

Ambassadors typically receive incentives like points, discounts, exclusive content, and recognition from the brand—not to mention access to a community of people with similar interests. Brands receive referral sales, increased reach, more brand trust, and a stream of user-generated content. What’s not to love?

If you’re a parent, there’s likely a brand out there looking to reward you for using their products. Keep reading for seven examples of kid and baby product ambassador programs currently accepting new ambassadors!

1. Wonderfold

A BrandChamp client, Wonderfold is near and dear to our hearts. They offer safe, easy-to-use stroller wagons that can seat up to four kiddos. With various styles and features, there’s a Wonderfold Wagon for anyone with young children. 

The Wonderfold Legacy Rewards Program is for parents who own a Wonderfold Wagon and are active on social media. You’ll receive points and other rewards in exchange for completing activities like posting about your stroller wagon on social media once a month. The more you participate in the program, the better your rewards will be. The higher tiers receive better commissions and discounts and early access to new products. 

To apply, click here

2. Happiest Baby

Happiest Baby is best known for its iconic SNOO Smart Sleeper. Touted as a “virtual nanny,” the SNOO rocks and soothes babies on its own. With celebrity clientele like Beyonce and Gigi Hadid, you might be surprised to learn that Happiest Baby enjoys working with everyday moms and dads. 

Accepted applicants of the Happiest Baby Affiliate Program are called Ambassadors. Ideal applicants are passionate about the brand and active on social media. 

In return for promoting the brand and driving sales, Ambassadors receive generous commissions. 

Click here to apply.

3. Belly Bandit

Belly Bandit sells maternity and postpartum products like belly wraps, leggings, shapewear, and bras. Their products bear a multitude of concerns and conditions in mind: C-sections, stretch marks, umbilical hernias, bladder leaks, and much more. Along with their products, Belly Bandit also offers resources for moms and moms-to-be on their “Bandita Blog”. 

The Belly Bandit Ambassador Program might be for you if you fit into one or more of these categories: mom, tastemaker, vlogger, licensed professional, doula, midwife, and medical blogger.

In exchange for promoting the brand, ambassadors receive perks including free products, commissions on referral sales, recognition by the brand on social media, and more. 

If you’re pregnant or recently postpartum, you can apply to represent Belly Bandit as a brand ambassador here. They also have an affiliate program

4. Orbit Baby 

Orbit Baby encourages customers to “explore the world in 360 degrees” with their car seats, strollers, bassinets and travel systems. They even make products specifically for joggers! 

The brand has a straightforward and inclusive brand ambassador program with tons of perks for members. 

Ambassadors engage with Orbit Baby on social media, share honest reviews, and create content about the brand. In return, they can receive points that turn into rewards (exclusive swag and free products) as well as commission on referral sales.

If you’re a parent on the go, check out the Orbit Baby Ambassador Program here

5. Majka 

“Wholesome nutrition for uncompromising moms” is Majka’s brand tagline. From lactation protein powder to hydration boosters to replenishing collagen bites, they offer everything a new mother could want. They also provide resources about breastfeeding, increasing milk supply, and more. 

Moms who are passionate about empowering other postpartum moms are encouraged to apply to the LoveMajka Ambassador Program. Brand ambassadors promote the brand and their unique referral links with their networks. Rewards include commissions on sales, free products and swag, exclusive early access to new products, and the ability to connect with Majka’s thriving ambassador network. 

Learn more and apply here

6. Lone Cone

What do rain boots, lunch boxes, and backpacks have in common? They are necessities for little kids looking for big adventures! Based out of Idaho, Lone Cone specializes in adorable and durable outdoor gear for toddlers and young kids. Their products come in a huge variety of styles and are proudly kid-tested to withstand up to 100 hours of play. 

Lone Cone encourages parents who love their products to apply to be brand ambassadors. Ambassadors represent the brand online in exchange for a multitude of perks. Get in touch with Lone Cone to learn the details and apply.  

7. Noodle & Boo

Babies notoriously have delicate, sensitive skin. Noodle & Boo keeps that top of mind, focusing on safe and natural, hypoallergenic ingredients. Their Home & Laundry collection features detergent, bleach alternatives, room mist, and more. Their Personal Care collection includes dozens of products including diaper rash ointment, baby powder, and shampoo and conditioner. 

Noodle & Boo has a program called Mama Ambassadors for moms who subscribe to the brand’s motto, “When only the best will do”. Members post product reviews on social media every 3 months, host product giveaways, and otherwise represent the brand. In return, they receive commissions for referral sales, recognition from the brand, discounts, and exclusive early access to products. 

If you’re a mom interested in quality baby products, check out Noodle & Boo’s Mama Ambassadors program on their website.


All of the kid and baby product ambassador programs mentioned above help their brands sustain thriving communities. In general, brand ambassador programs are cost-effective marketing tools that build brand trust, increase brand visibility, and boost sales.

Here at BrandChamp, our specialty is helping companies launch and scale world-class brand ambassador programs. Our streamlined platform allows our clients to manage every aspect of a brand ambassador program all in one place. If that sounds interesting, please get in touch today!