You don’t need to hire an Olympic athlete or A-list actor to promote your products. On the contrary, the best people to represent your brand are more accessible than you think. They are your current customers!
When you invite your most loyal customers to be brand ambassadors, you harness their collective influence, energy and community in a powerful way.
If you’re unfamiliar with brand ambassadors, it’s time to learn! Ambassadors expose your company to new customers, increase awareness and drive sales. In exchange, ambassadors get cash, points, products, or, at the very least, marketing experience that looks great on a resume. If you manage your program well (ideally with a streamlined management platform), it’s a mutually fun and fulfilling relationship for both the brand and the ambassadors.
Below are five brand ambassador programs that show the diversity of what they can look like and the types of goals they can help you accomplish. No matter what industry you’re in — apparel, wellness, food and beverage — these examples provide unique ideas on how to leverage brand ambassadors yourself. And, when you’re ready to launch or upgrade a program of your own, you know where to find us!
1. Live Love Spa
Based in California, Live Love Spa promotes self-care. It hosts regular events across the United States, curating spa, skincare, body care and wellness products and resources.
Live Love Spa Ambassador Strategy
Live Love Spa’s ambassador program attracts spa professionals who want to top up their income and earn up to 20% commission on beauty products they sell. Ambassadors recommend products to their customers, clients, or social media followers and generate an additional income stream.
Unsurprisingly, Live Love Spa expects ambassadors to be professional and passionate about sharing health and wellness within their communities:
“Whether it’s mindfulness, beauty, wellness or fitness, you have enthusiasm, knowledge or insight to share and want to make a positive impact,” says the organization.
Every week, the program pays ambassadors commission for referred purchases via PayPal. Ambassadors can track sales, payouts, and commissions through an online portal. Making it as easy as possible for ambassadors to make sales, Live Love Spa offers 24-hour order processing, free shipping, and a gift with consumer purchases.
- Sell curated products from Live Love Spa’s partners to customers, clients and followers
- Tag @livelovespa and #livelovespa on social media posts
- Educate and entertain audiences on social media content and never spam
How to Apply
Spa professionals can apply to become a Live Love Spa ambassador here.
2. University of Wyoming Wellness Center
Many brands have reps on college campuses. Flipping the script, this university has its own brand ambassador program! The University of Wyoming Wellness Center promotes health and wellness education on campus. This entails weekly educational programs and workshops, health education and outreach programs and internship and employment opportunities at local healthcare institutions. We love that most of these services are free for students.
University of Wyoming Wellness Center Ambassador Strategy
The Wellness Ambassadors Program provides support, training and other learning opportunities to UW students who want to become leaders in health promotion on campus. Undergraduate and graduate students can enroll in the program and gain leadership experience for future healthcare roles.
Ambassadors engage with UW students and provide resources for:
- Academic impact on health
- Mental health
- General health
- Physical activity and fitness
- Sexual health
- Tobacco use
- Occupational and financial wellness
Ambassadors provide students with wellness-based education based on data from the National College Health Assessment and Healthy Campus 2020 objectives.
Unlike some brand ambassador programs, those who enroll in the Wellness Ambassadors Program don’t receive financial compensation. However, students receive a certificate of participation, a letter of recommendation at the end of the academic year and attend the Wellness Awards Banquet.
Ambassadors must have a 2.8 GPA or above, commit a minimum of four hours a month to the program, be interested in health and wellness and meet other requirements.
“Are you interested in promoting health and wellness at the University of Wyoming? Do you want to gain leadership experience that you can apply to your future career? Do you want to meet people and have fun?” says the Wellness Center. “If yes, then consider applying for the Wellness Ambassadors Program!”
- Provide health education resources to UW students
- Promote Wellness Center services and programs
- Organize health awareness events on campus and in the local community
- Carry out health screenings
- Take part in advisory boards and health coalitions
How to Apply
UW students can apply for the Wellness Ambassadors Program here.
3. Pepsi/University of the District of Columbia
One of the world’s largest beverage corporations, PepsiCo generated more than $70 billion worldwide in 2020. And there’s no way you’ve missed their marketing campaigns over the years. Product lines include Pepsi, Diet Pepsi, Pepsi Max 7 Up, Doritos, Cheetos, Quaker Foods and Starbucks’ ready-to-drink beverages.
The University of the District of Columbia (UDC) is a university in Washington, D.C., established in 1851. It is the only public university in the city and welcomes around 3,400 undergraduate students a year.
PepsiCo entered a partnership with UDC to promote its range of food and beverage products on campus.
Pepsi/UDC Ambassador Strategy
Every year, the UDC Pepsi Student Brand Ambassador Program requires two new ambassadors to promote the UDC/Pepsi partnership on campus and support college events sponsored by PepsiCo. Ambassadors report to the Office of Auxiliary Enterprises (OAE) and work alongside the university’s marketing department.
Brand ambassadors will:
- Promote various PepsiCo products
- Host nine events a year that increase brand awareness for the company
- Partner with athletics teams on special promotions
- Hand out PepsiCo products at events
Those who enroll in the program will document these experiences on social media and post recaps and images after promotional events. Ambassadors will need to dedicate around two to eight hours a week to the program for eight weeks.
Successful ambassadors will receive an undisclosed stipend and several PepsiCo products to sample. To qualify for the program, applicants must be studying a program at UDC for at least six hours a week and have a minimum GPA of 2.5.
“Are you an active student and know your college campus like the back of your hand? Where the hotspots are? What the biggest clubs are? What about Greek Life?” says the program’s organizers. “If so, you may be the perfect PepsiCo student brand ambassador.”
- Customer service skills
- Event planning skills
- The ability to engage with students about PepsiCo products
- Social media experience
- PowerPoint and Excel experience
- Photography/videography experience
How to Apply
Students can apply for the UDC Pepsi Student Brand Ambassador Program here. They must submit a resume, personal statement and 30-second video that showcases the Pepsi/UDC partnership.
4. Ellsworth Cooperative Creamery
Ellsworth Cooperative Creamery is a Wisconsin-based cheese producer. Established in 1910, the company ships its products across the U.S., and Ellsworth Cheese Curds are available in grocery stores in the Midwest.
Ellsworth Cooperative Creamery Ambassador Strategy
Ellsworth Cooperative Creamery’s brand ambassadors sample new cheese flavors manufactured by the company and share their experiences on social media. The current ambassador program focuses on one cheese curd flavor and three block cheese flavors.
Ambassadors must have a love for cheese and understand the brand values of Ellsworth Cooperative Creamy. In addition, they should be active on social media and post product reviews on social media.
After selecting ambassadors, Ellsworth Cooperative Creamy sends out surveys. Then, ambassadors provide feedback about potential new cheese flavors and share valuable insights about products in development. They are rewarded with:
- The opportunity to taste new cheese flavors before the company distributes them across the U.S
- Brand merchandise
- Access to a private ambassador group on Facebook
Different than many ambassador programs out there, this one actually has an entry fee. The Ellsworth Cooperative Creamery Ambassador Program costs $49, which covers the cost of shipping products. Those who enroll in this program must be over 18, live in the U.S., and be active on social media.
“If you’ve ever dreamed of being a cheese taste-tester, we’re about to make that dream come true! The Ellsworth Cooperative Creamery is seeking an army of passionate brand ambassadors interested in testing new and exciting cheese flavors to add to our current product line,” says the company.
- Complete and return surveys for each product tested
- Publish content on social media every week that includes relevant hashtags
- Follow the company on its social media accounts
Popular worldwide, ASICS is a Japanese company that produces sports clothing and equipment. Its product line includes activewear, shoes, and accessories.
ASICS Ambassador Strategy
The ASICS FrontRunner program is looking for brand ambassadors to join the company’s team of athletes, coaches, and health experts. This program has ambassadors in 30 countries and promotes successful health outcomes in various communities.
Brand ambassadors represent the company at one of ASIC’s 1,900 stores and on social media. As payment, they receive $15 an hour, compensation for travel costs, and a free T-shirt and pair of shoes.
“We’re looking for new members to join our ASICS FrontRunner community and become ambassadors of movement,” says the program’s organizers. “We are beginners and athletes, 5K runners and ultra runners, coaches and health experts. We go faster, further and beyond, always supporting each other and sharing a passion for movement.”
- Attend stores promoting ASICS products and initiatives
- Promote ASICS on social media
- Must have a passion for health and fitness
- Must be willing to work as part of a team
How to Apply
If you want to apply or learn more, health and fitness enthusiasts can check out the ASICS FrontRunner program here.
At the end of the day, we know ambassador programs like those above benefit both brands and the people who work with them. Live Love Spa, University of Wyoming Wellness Center, Pepsi/UDC, Ellsworth Cooperative Creamery and ASICS have very different programs and goals. However, they all are excellent examples of what you can achieve with ambassadors on your side.
If you are planning a brand ambassador marketing strategy of your own, BrandChamp’s brand ambassador management software makes the process easy and fun. Moreover, we can help drive sales, mobilize ambassadors, and track ambassador activities.
To launch a brand ambassador program for your brand or upgrade an existing program, get in touch!