Posts by Matt Fields
Brand Ambassador Engagement: A Key to Marketing Success
If you’re reading this, you likely manage a brand ambassador program or are involved in some form of ambassador marketing. If you’re on the fence about starting a customer loyalty program for your brand, read this. You might already understand that brand ambassadors are valuable for building awareness and driving sales. But do you know…
Read MoreHarnessing the Power of Word-of-Mouth Marketing in 2024
In a digital era dominated by constant connectivity and social media chatter, the age-old practice of word-of-mouth marketing still wields significant influence over consumer choices. In fact, a 2021 study by Nielsen Trust, revealed that 88% of consumers trust recommendations from people they know above all other forms of marketing messaging. So, what are your…
Read MoreUpdated Guide to Lululemon’s Ambassador Programs
Lululemon is hard to miss. If you’ve ever attended a yoga class, you’ve seen their gear. Your over-energized gym instructor is likely sporting their logo. If you’ve watched college football, your team’s coach probably just struck a sponsorship deal with Lululemon. The brand has a simple logo, a cult-like following, and is widely considered a…
Read MoreThe 5 Pillars of an Engaged Brand Community
You’ve heard the term “brand community” shouted from the marketing grapevines. And by now, you understand the importance of building a brand community to boost customer engagement for your brand!
What you may not be sure about is how to start and what key factors will set your community up for success.
At BrandChamp, we took a deep dive into 1,000+ brand ambassador communities to find out the secret to keeping a brand community engaged.
BrandChamp Acquires Ambassador Marketing Software CrewFire
We are excited to announce the acquisition of CrewFire, a popular ambassador marketing software. This acquisition represents a significant milestone in our mission to provide brands with a best-in-class ambassador marketing platform. Since it was founded in 2015, CrewFire has helped hundreds of brands build ambassador communities that increase reach, engagement and sales. This alignment…
Read More5 Easy Ways to Get More Customer Reviews Organically
Did you know that almost 70% of online shoppers read from 1-6 customer reviews before purchasing? Figuring out how to get more customer reviews can occupy too much of a marketer’s time! Increasing the quantity and quality of organic customer reviews can be a challenge for any brand – whether you’re new on the scene or an…
Read MoreNew Brand Ambassador Management Features
We’ve recently enhanced some of our product features to make brand ambassador management even easier! Here are the latest highlights. Email from Filtered Search Save time on communicating with your ambassadors and easily share updates with targeted contacts. This new feature allows you to email selected members directly from search filters. Here are a few…
Read MoreHow to Build a Community Online – Tips and Strategies for Beginners
76% of all internet users are part of at least one online community – a group, page, event, or forum, where they actively read and share opinions. This means one thing above all for your marketing strategy: people want to belong and participate. In order to create that kind of appeal, and you need to…
Read MoreWhy is Customer Loyalty Important? 3 Key Benefits
Did you know that 62% of consumers report feeling an emotional connection to brands they most frequently buy from? This emotional connection is what makes customer loyalty — the willingness to make repeat purchases — so strong. Because retaining customers is less expensive than acquiring new ones, it’s desirable for brands to keep their customers…
Read MoreOverview: Red Bull Ambassador Program
Red Bull is one of those things you probably have an opinion about, whether you drink it often or not.. If you do drink Red Bull, you either drink regular or sugar-free. There is no in-between, no flip-flopping between the two. You pick one side and you never waver. And if you don’t actively drink…
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