Ambassador Program Outline

This outline is used by hundreds of e-commerce brands to generate 20% of total brand revenue from measurable referral sales their brand ambassadors generate.

Finding Ambassadors

• Smart brands are converting their biggest fans into brand ambassadors
• Brand ambassadors have a 2-3x higher cLTV than regular customers
• And the average brand ambassador will generate 5 – 20 referrals over the course of the year
• Because of these two facts, you should recruit as many brand ambassadors as possible, regardless of social reach

Resources:
https://brandchamp.io/blog/finding-brand-ambassadors/

Ambassador Application Process

• Once you find your ambassadors you need to onboard them into your program
• You need a contract that limits liability, grants you license to UGC & sets expectations
• This includes your ambassador program contract, your expectations for them, and their expectations for you
• If you want to generate a meaningful amount of revenue from brand ambassadors you need to recruit hundreds or thousands
• It’s not viable / too time consuming / prone for mistakes managing this process manually using multiple apps and spreadsheets
• BrandChamp’s application process automates this for you with automated intake forms, and approval or denial workflows

Resources:
https://brandchamp.io/platform/
https://brandchamp.io/blog/ambassador-program-template/

Enabling your brand ambassadors to create awesome content

Resources to help your ambassadors take great pictures

Look at these two articles:
https://brandchamp.io/blog/how-to-pay-brand-ambassadors/
https://brandchamp.io/blog/ambassador-program-template/

Setting Up Activities Your Brand Ambassadors Love Doing

Ambassador activities that generate referral revenue have two things in common:

1. Fun for ambassadors to complete
2. Give the ambassadors guidance on creating engaging posts

Resources:
https://brandchamp.io/blog/ambassador-program-template/
https://brandchamp.io/blog/how-to-pay-brand-ambassadors/

Rewarding Brand Ambassadors

• Great rewards have two things in common
• Drive brand KPIs like increased LTV, AOV, purchase frequency, and enable brands to get rid of old inventory & get new inventory into the hands of their ambassadors
• Are valued by your ambassadors. A good rule of thumb is would you work towards the reward you’re offering?

Resources:
https://brandchamp.io/blog/how-to-pay-brand-ambassadors/
https://brandchamp.io/blog/ambassador-program-template/