Kaged Muscle Manages 400 Ambassadors Posting 5,000+ Pieces of UGC
Learn how Kaged Muscle built a passionate community of ambassadors creating content on social media and driving $10,000+ in monthly referral sales.
Overview
Kaged Muscle, an elite supplement brand, was created in 2014 to help people become fitter, stronger, faster, and healthier.
Kaged Muscle is the first ultra-premium sports nutrition supplement line of its kind, with its aim being to help fitness enthusiasts reach their short-term and long-term goals. Kaged is different from its competitors because they steer away from gimmicks and provide science-based supplements that work and that people in the fitness world can trust.
Kaged Muscle has supplements to help people manage weight, build muscle, recover from vigorous workouts, and maintain overall health and well-being.
The Challenge
To bring awareness to the brand, Kaged Muscle recruited ambassadors; however, this idea was not without its challenges.
Kaged Muscle initially chose the ambassador program, ReadyPulse, now known as Expert Voice, to launch campaigns. Analytics were often unreliable or false, promised benefits weren’t being delivered, and a handful of emails sent through the platform never got properly delivered.
The lack of issuing rewards in a timely manner discouraged the ambassadors and made them feel undervalued, and because of this, the ambassadors didn’t feel inspired to do future campaigns.
What seemed like a great idea initially, ended up being untrustworthy and a complete disappointment for the company.
How BrandChamp Helped
BrandChamp did what ReadyPulse couldn’t, and enabled Kaged Muscle to reward its ambassadors. Brand Champ utilized social media integration, referral sales tracking, marketing automation, and more. For every activity that a brand ambassador did, they were easily and effectively rewarded with points that could be redeemed for Kaged Muscle products.
Another significant thing BrandChamp provided was a platform for tracking promotional sales. Best of all, BrandChamp succeeded in bringing awareness to Kaged Muscle through the use of ambassadors and frequent updates of perks and benefits.
Impact
Since switching to BrandChamp, Kaged Muscle has drastically improved in sales and its overall reputation. The number of brand ambassadors increased while the time spent managing them decreased, making ambassadors the main driving force behind its success. Along with creating 500+ product reviews, an average of $10,000+ in monthly referral sales were made.
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