Top fitness brands, especially those in the eCommerce sphere, are using ambassador programs. Why? To engage their best customers, boost brand awareness and drive sales. (For proof that brand ambassador programs work, check out the results of BrandChamp customers like Kaged Muscle and Skirt Sports.)
If you’re consdering starting or joining a fitness ambassador program, keep reading for examples of the best programs out there!
RokFit Fitness Apparel
As apparel brand for men and women, RokFit’s mission is to outfit the modern fitness revolution. Its edgy, bold designs help customers make a statement. Ambassadors “jump, lift, squat and throw”. They “sprint, surf, climb and skate”. They “outlift runners and outrun lifters”. But, they’re “not defined by any one of those things”.
About RokFit’s Fitness Ambassador Program
RokFit hires influential individuals who align with the brand’s values. Ambassadors need a passion for fitness, awesome gear, and connecting with others. The ideal candidate is not only influential online, but also offline in their local community.
RokFit brand ambassadors are expected to drive web traffic and increase Instagram followers and engagement. They build vibrant relationships with the brand and their community. Most importantly, they have fun being ambassadors.
Ambassadors receive 30% off apparel and can provide 10% discounts to their friends. Additionally, for every referral purchase tracked to a coupon code, they receive 15% of the total purchase value!
Progress Gym Wear
About Progress Gym Wear
Founded in Manchester, England, Progress Gym Wear is a leading fitness brand for men and women. Progress Gym Wear’s vision is to create high performance, high quality clothing that can be worn both in and out of the gym. Impressively, 100% of their designs are made in Manchester with premium, sweat-wicking technology.
About Progress Gym Wear’s Ambassador Program
- Ambassadors enjoy a 15% discount on all purchases and can provide their friends and followers with a 10% discount code
- Opportunity to be featured on their website and social media
- Select ambassadors have the chance to become sponsored athletes
- 10% commissions are paid via PayPal on any orders referred through an ambassador’s coupon code
- A live dashboard to track referral sales
To apply you need to be passionate about health and fitness, active on social media and willing to create awesome content wearing the brand.
G-Loves is a fitness brand founded by Hedda Royce that produced awesome workout gloves. Since beginning her fitness journey at the age of 10, Hedda noticed she had something in common with other women: their hands hurt. She realized that most workout gloves on the market were designed with men in mind.
Hedda quit her investment banking job to start G-Loves in 2009. She started by designing gloves with a focus on comfort and protection. Over time, her brand grew to encompass mens’ workout gloves and a variety of different glove products. G-Loves is cased in sunny Los Angeles, California.
About G-Loves’ Fitness Ambassador Program
What G-Loves is looking for:
G-Loves wants ambassadors who are passionate about Pilates, yoga, weightlifting and fitness in general. Ambassadors are positive and motivated athletes who encourage others’ fitness goals and journies. They need a “work-hard, go-hard” mentality and an active social media presence, although number of followers isn’t the most important aspect of the application.
Ambassadors post on social mmedia twice a month with awesome content featuring G-Loves products and a passion for fitness. Additionally, they are encouraged to post at least one positive review on a G-Loves product.
What ambassadors can expect:
- 15% off all G-Loves products
- Live dashboard to track all referrals
- Select ambassadors have the chance to transition to a Sponsored Athlete
- 7% on all commissions referred via an ambassador’s discount code or tracking links
- A free G-Loves product
Founded by a 19-year-old college student in 2012, GymShark quickly became the fastest growing company in the UK! It’s the go-to case study for fitness apparel brands launching relationship marketing programs. The brand’s revenue hit $50mm in 2017 and around $120mm in 2018, largely driven by relationships with social media influencers.
GymShark’s Fitness Apparel Ambassador Program
GymShark’s program continues to evolve, and today they lock their ambassadors / sponsored athletes into long term engagements. This aligns with our survey of 35 top e-commerce influencer marketers on the tactics they stopped using. The #1 response? Brands don’t see the desired ROI on one-off influencer engagements, so instead seek longer term engagements.
Check out GymShark’s sponsored athlete Shaun Stafford’s tips on becoming a fitness ambassador.
With a yearly revenue of $2.65 billion in 2018, Lululemon is the largest athletic apparel brand retailer in Canada. As you might expect, Lululemon also has one of the largest fitness apparel brand ambassador programs in the game — and there is a lot to learn from their approach.
About Lululemon’s Ambassador Program
Lululemon takes a unique approach to ambassador programs. Instead of focusing on high status social influencers like peers Nike and Under Armor, Lululemon focuses on ambassadors who are integrated into their local fitness community.
Lululemon’s focus on community enables them to recruit high profile, local ambassadors without paying them cash.
For more information about Lululemon’s ambassador program, we direct you to Daniel Cook, Lululemon ambassador and CrossFit instructor.
Interested in Launching a Fitness Ambassador Program?
BrandChamp has years of experience supporting fitness ambassador programs. From recruiting the best ambassadors to automating rewards to engaging with ambassadors, our all-in-one ambassador management platform can help. If you want to save time, drive sales and boost your brand engagement, get in touch!