Blog

The Evolution of Ambassador Marketing

The people that make the best brand ambassadors could surprise you. In today’s marketplace, many brands still consider celebrities and macro influencers to be the best representatives. However, it’s the micro influencers, brand advocates, and...

4 Reasons to Start a Brand Ambassador Program

Increasing brand reach, driving customer loyalty, maximizing referrals, and building customer lifetime value are all reasons to look into starting an ambassador program. By taking a customer-centric approach in marketing, brands in all industries can...

Maximizing the Potential of an Ambassador Program

Many factors contribute to the longevity and effectiveness of a brand ambassador program. From the relationship you have with your ambassadors to the content they create for your brand. An ambassador program consists of many...

8 Benefits of User Generated Content

Is your company benefiting from all the photos, videos, blogs, testimonials, and reviews being made for the brand? User generated content or UGC is the 21st-century word of mouth marketing and should be implemented into...

Growing an Ambassador Program with Micro-Influencers

Growing an ambassador program doesn't just happen overnight. When recruiting new ambassadors make sure you explore all options. Look beyond the famous, popular and influential and seek out people that are truly loyal to your...

8 Key Tips For Communicating with Brand Ambassadors

When running a brand ambassador program one of the biggest building blocks to ensure success is communication. Yes, emailing your community is easy, but how do you truly know if your messages are really resonating...

5 Supplement Brands Winning Big with Brand Ambassador

Did you know that 43% of consumers are more likely to buy a new product after learning about it on social media? That's right, and these statistics show how valuable ambassadors and influencers are when...

How E-Commerce Brands Use Micro-Influencers to Drive Growth

Over the past five years, influencer marketing has become one of the biggest trends in marketing across all kinds of industries. An influencer's endorsement of a product is a huge motivator for their highly engaged,...

6 Ways to Find Great Micro-Influencers For Your Brand

You probably already understand the importance of influencer marketing, but have you considered using micro-influencers to promote your brand online? Whereas influencers are often celebrities or social media superstars with a million or more followers,...